Field definition and scope:

Field 385 contains a category of persons for which a resource is intended or a category of persons representing the intellectual level for which the content of a resource is considered appropriate.

If a demographic group is not specified then multiple audience characteristics from the same source vocabulary or code list may be recorded in the same field in separate occurrences of subfield $a and subfield $b.  If a demographic group is specified then the characteristics in the field must all come from the same group.  Terms from different source vocabularies are recorded in separate occurrences of the field.

Field 385 is repeatable.

Guidelines for applying content designators:

For indicator and subfield code definitions and examples, National level (NLR) record requirements, and designator repeatability, see table below:

Position

Description

NLR

Repeatability

Field 385

Audience Characteristics

 

R

Indicator:

 

 

 

First

Undefined; contains a blank

M

 

Second

Undefined; contains a blank

M

 

 

 

 

 

Subfield code:

 

 

 

$a

Audience term

 

R

$b

Audience code

 

R

$m

Demographic group term

 

NR

$n

Demographic group code

 

NR

$0

Authority record control number or standard number

 

R

$2

Source

 

NR

$3

Materials specified

 

NR

$6

Linkage

 

NR

$8

Field link and sequence number

 

R

Content designator history:

Field 385 - Audience Characteristics  [new, 2013]

LC Guidelines:

 385  Audience Characteristics

DCM Z1 Instructions:

 385  Audience Characteristics

Related MARC fields or documents:

RDA in MARC Authority Data

Source Codes for Vocabularies, Rules, and Schemes:

Subject Heading and Term Source Codes

Target Audience Code and Term Source Codes

See also:

1XX, 3XX  Headings

Variable Data Fields