385 Audience Characteristics

Field definition and scope:

Field 385 contains a category of persons for which a resource is intended or a category of persons representing the intellectual level for which the content of a resource is considered appropriate.

If a demographic group is not specified then multiple audience characteristics from the same source vocabulary or code list may be recorded in the same field in separate occurrences of subfield $a and subfield $b. If a demographic group is specified then the characteristics in the field must all come from the same group. Terms from different source vocabularies are recorded in separate occurrences of the field.

Field 385 is repeatable.

Guidelines for applying content designators:

For indicator and subfield code definitions and examples, National level (NLR) record requirements, and designator repeatability, see table below:

Position	Description	NLR	Repeatability
Field 385	Audience Characteristics		R
Indicator:
First	Undefined; contains a blank	M
Second	Undefined; contains a blank	M

Subfield code:
$a	Audience term		R
$b	Audience code		R
$m	Demographic group term		NR
$n	Demographic group code		NR
$0	Authority record control number or standard number		R
$1	Real World Object URI		R
$2	Source		NR
$3	Materials specified		NR
$6	Linkage		NR
$8	Field link and sequence number		R

Content designator history:

Field 385 - Audience Characteristics [new, 2013]

Subfield $1 - Real World Object URI [new, 2017]

LC Guidelines:

385 Audience Characteristics

DCM Z1 Instructions:

385 Audience Characteristics